Publicity and marketing

You’re doing something great to support young people, so don’t forget to shout about it. Use email, intranet, newsletters, posters, press releases, local radio to generate interest and sponsorship.

Marketing materials

From The Prince's Trust

Depending on your requirements, we can provide a limited amount of merchandise free of charge. Contact us via the details below for more information.

Can I produce my own marketing materials?

Yes. By law, the following information about The Prince’s Trust must appear on all materials:

'The Prince’s Trust is a registered charity number 1079675, incorporated by Royal Charter.'

In order to assist you in your fundraising efforts The Prince’s Trust have a selection of branded merchandise including t-shirts, balloons, posters and collection tins. If your event requires merchandise please get in contact.

Email: getinvolved@princes-trust.org.uk

Tel: 020 7543 1250

Can I use The Prince’s Trust logo?

No. The logo is a Trademark of The Prince’s Trust. You are unable to use our logo, we do however have a ‘Raising funds in support of The Prince’s Trust’ fundraising icon which is downloadable here.

Where can I find out more about young people helped by The Trust?

The Prince’s Trust story is best heard directly from the young people we support. We can always provide case studies, or alternatively visit the Support us page and click your region on the right-hand side to find case studies of young people.

 

Press

Journalists receive hundreds of press releases every day, so stories need to stand-out to make it into the paper.

Before approaching the media think about:

  • why the newspaper or magazine would be interested in running your story
  • what makes your story unique
  • why would their readers want to know about your fundraising efforts for The Prince’s Trust


Writing a press release

If you are writing a press release for your fundraising event, be sure to refer to the event as

[Event Name] – raising funds to support The Prince’s Trust

It is not

The Prince’s Trust’s [Event Name]

Please also remember to include the below information about The Prince’s Trust in your press release. This will help us to raise vital awareness of our work:

  • The Prince’s Trust helps more than 40,000 disadvantaged young people each year, giving them the confidence and skills to get a job
  • More than three in four young people on Prince’s Trust schemes move into work, training or education
  • Just £3 a month can help turn around a young life


Who to contact

Here are some ideas of who you may like to contact:

  • The newspaper local to where you live
  • The newspaper local to your place of work
  • Your local radio station
  • Your company’s internal and external magazines
  • Your company’s website and intranet

Unless you have existing contacts at these publications, the best person to ask for is the News Editor.

Photographs and photo-shoots

If staging a photo-shoot, ask the local paper to send a photographer. Always have a good quality, high resolution digital camera handy to take a picture and send it off to the local paper if a photographer doesn’t turn up. Local papers are desperate for interesting stories – make copy as media friendly as possible.

Speaking about The Prince’s Trust

Please remember that you are not a spokesperson for The Prince’s Trust or HRH The Prince of Wales and therefore should not talk about our work when dealing with the media, other than using the written words as outlined in the press release.

If you are asked any questions about The Prince’s Trust or The Prince of Wales please refer them to The Trust’s National Press Office via 020 7543 7314.