Previous competitors
Royal Bank of Scotland Group
The 500 Club from The Royal Bank of Scotland Group set up an
enterprise selling advertising space to local companies. For £500,
members of the Club were able to advertise in a local business
directory which was printed and distributed across the South East
by the team. Inclusive in the price would be a listing in the
online directory, live for two years, advertising their
business.
An added incentive to sign up was that the first 200 businesses
to get involved were invited to a lavish launch event at the
International Hotel, organised by the team at Canary Wharf. They
were treated to a VIP evening and the team put on an auction to
raise some additional funds.
Admiral
The Admiral team in Wales came up with two enterprising ideas.
The first was an Add-a-Pound campaign in which they got sales staff
to ask every caller if they would like to add a pound to their
insurance premium with Admiral to support The Prince’s Trust. The
initiative proved very successful but the team didn’t stop
there.
They produced a wristband which secures discounts in local
businesses, bars and restaurants which they sold to Admiral
employees and the general public in Cardiff.
John
Laing
The John Laing Million Makers team set up Donkey Doo Doo Bingo
as part of their bid to reach their target. They built a website
and divided the field electronically into squares. Colleagues and
friends were invited to buy parts of the field by selecting a box
or boxes on the site. Once the donkey was released the lucky winner
was the one who owned the square that the donkey did a “doo-doo” in
first. The team secured various sponsors for prizes, including Yo!
Sushi, Wagamama, GAME and Marshall Amps.
Accenture
The Accenture team in London topped up income from an event by
creating an application on the social-networking site, Facebook.
They created a game which anyone could play and then they could
choose to donate after completing the game. The application was
called Sugar Caddy and is based on Mini-Golf with sweets and sweet
wrappers. Using Facebook really upped their reach to a wider
audience and allowed them to concentrate on networks other than
friends, family and work colleagues.